What’s the focus of this course?

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.

The Pay per click (PPC) Foundation Course from Vocedu trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

What are the course objectives?

The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:

  • PPC Auction/Bidding Method
  • Targeting Options in PPC
  • Keywords analysis and tracking
  • Writing Effective Ad Copy & Ad Extensions
  • Evaluating and fine-tuning PPC strategy
  • Conversion tracking, bidding, and reporting
  • Quality Score
  • Integration of PPC with other online marketing methods/channels

Who should take this course?

The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:

  • Business owners/ Entrepreneurs
  • Online Marketers
  • Marketing Professionals
  • Bloggers
  • Social Media managers
  • Fresh graduates

Course Curriculum

Introduction to PPC
Overview of Search Engine Marketing 00:00:00
How Google AdWords works 00:00:00
Using the Google Keyword Tool 00:00:00
Using Professional Tools to pick the Right Keywords for Success 00:00:00
Analysing your Market Online 00:00:00
Landing pages for success 00:00:00
Advanced Keyword Research 00:00:00
Setting Up Campaign
How to set up an effective Google Adwords Campaign 00:00:00
How to write effective Adword Ad copy 00:00:00
How to set budgets 00:00:00
How to set up a locally targeted campaign 00:00:00
Improving your Click Through Rate (CTR) 00:00:00
Managing Your Campaigns on an ongoing basis 00:00:00
Writing even more compelling ads 00:00:00
Regional Targeting 00:00:00
Why CTR is Important 00:00:00
Improving CTR 00:00:00

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