What’s the focus of this course?
Building on the foundation of AdWords Fundamentals course, this training will expand on the basics to show you how to make the best use of the tools, reports and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques. With a focus on budget, keywords, ad copy and landing pages, you will learn advanced SEM account management skills that will allow you to run highly effective AdWords campaigns.
What are the course objectives?
- Customizing AdWords Data – Learn how to use features and tools within the AdWords system to identify areas to optimize and save time by focusing on what’s most important for your PPC goals
- Useful Reports – Learn the best reports to refine your keywords, stay ahead of and discover where and when your customers are searching for you
- Optimization Techniques – Learn how to take your campaigns to the next level and get the most out of your AdWords campaigns
- Advanced Account Management – Learn bidding strategies for your account based off reporting analysis
|Introduction to Adwords (PPC)||00:00:00|
|Important Terms of PPC||00:00:00|
|Understanding of Google search||00:00:00|
|Setting objectives & goals||00:00:00|
|Actionable metrics for performance measurements||00:00:00|
|Formulating account structure||00:00:00|
|Segmentation of keywords||00:00:00|
|Usage of multiple match types||00:00:00|
|Understanding industry key-drivers||00:00:00|
|Compelling ads that increase click-through-rate’s lower costs||00:00:00|
|Understanding, Analyzing & Improving – Relevance & Quality score||00:00:00|
|Improve conversion rates, targeted ads & relevant landing pages||00:00:00|
|Ad preview tool||00:00:00|
|Understanding advance functionality||00:00:00|
|Understand bidding strategy||00:00:00|
|Manual vs. Automated bid management||00:00:00|
|Bid management features||00:00:00|
|Importance of UI/UX design||00:00:00|
|Set campaign objectives & goals||00:00:00|
|Define Performance Metrics||00:00:00|
|Monitor PPC activity with Google Analytics||00:00:00|
|Display & Video Formats||00:00:00|
|Track & measure views through conversions||00:00:00|
|A/B split Testing||00:00:00|
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