What’s the focus of this course?

Content Marketing is aimed at writing articles to build authority and  generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

The Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.

What are the course objectives?

The Content Marketing Foundations training provides essential knowledge in Content Marketing techniques.

By the end of this course, participants will be able to:

  • Understand Content Marketing strategy
  • Create messaging and content guidelines
  • Understand how to write effective articles
  • Understand content tactics and challenges
  • Learn best practices for different types of content
  • Learn how to benefit from user-generated content
  • Learn to create best practices for content across media types, including social media, images, etc.

Who should take this course?

The Content Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through Content Marketing. However, the course is ideal for:
  • Business owners
  • Entrepreneurs
  • Online Marketers
  • Professionals in their early career
  • Marketing professionals
  • Bloggers
  • Copywriters & Content writers
  • PR professionals
  • Fresh graduates

Course Curriculum

Content Marketing
Understanding Content Marketing 00:00:00
The Power of Storytelling 00:00:00
Generating Content Ideas 00:00:00
Planning a Long-Term Content Strategy 00:00:00
Building a Content Creation Framework 00:00:00
Becoming an Effective Writer 00:00:00
Extending the Value of Your Content Through Repurposing 00:00:00
How to Effectively Promote Content 00:00:00
Measuring and Analyzing Your Content 00:00:00
Developing a Growth Marketing Mentality 00:00:00

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