What’s the focus of this course?
Email Marketing is all about sending commercial messages to existing or potential customers through e-mail – to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.
The Email Marketing Foundation course from Vocedu aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.
What are the course objectives?
- Techniques to improve traffic, visibility, and awareness of brand or product
- Marketing business through an e-mail platform
- Preparing an e-mail list and e-mail campaigns
- Expanding your subscriber base
- Tracking, monitoring, and segregating large email sets
- Email rules and regulations
Who should take this course?
- Business owners
- Online marketing professionals
- Marketing professionals
- Fresh graduates
- Copywriters & content writers
- PR professionals
|Introduction to Email Marketing||00:00:00|
|The Evolution of Email Marketing||00:00:00|
|Online versus Offline Marketing||00:00:00|
|Examples of Good and Bad Email Marketing Pieces||00:00:00|
|When to use Email Marketing in the Marketing Mix||00:00:00|
|Types of Marketing Campaigns that are Best Suited to Email Marketing||00:00:00|
|Planning and Creating Email Campaigns||00:00:00|
|Building an email database||00:00:00|
|Managing your email database||00:00:00|
|Email Delivery Software solutions||00:00:00|
|Integrating Email into the Overall Marketing Mix||00:00:00|
|Testing & measurement||00:00:00|
|Legislation & Data Protection||00:00:00|
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