What’s the focus of this course?

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail – to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

The Email Marketing Foundation course from Vocedu aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

What are the course objectives?

The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
  • Techniques to improve traffic, visibility, and awareness of brand or product
  • Marketing business through an e-mail platform
  • Preparing an e-mail list and e-mail campaigns
  • Expanding your subscriber base
  • Tracking, monitoring, and segregating large email sets
  • Email rules and regulations

Who should take this course?

The Email Marketing Foundation course from Vocedu can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:
  • Business owners
  • Entrepreneurs
  • Online marketing professionals
  • Marketing professionals
  • Bloggers
  • Fresh graduates
  • Copywriters & content writers
  • PR professionals

Course Curriculum

Foundation Level
Introduction to Email Marketing 00:00:00
The Evolution of Email Marketing 00:00:00
Online versus Offline Marketing 00:00:00
Examples of Good and Bad Email Marketing Pieces 00:00:00
Intermediate Level
When to use Email Marketing in the Marketing Mix 00:00:00
Types of Marketing Campaigns that are Best Suited to Email Marketing 00:00:00
Planning and Creating Email Campaigns 00:00:00
Building an email database 00:00:00
Managing your email database 00:00:00
Opt-in options 00:00:00
Email Delivery Software solutions 00:00:00
Handling Responses 00:00:00
Advance Level
Integrating Email into the Overall Marketing Mix 00:00:00
Testing & measurement 00:00:00
Legislation & Data Protection 00:00:00
Case studies 00:00:00

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