What’s the focus of this course?
Email Marketing is all about sending commercial messages to existing or potential customers through e-mail – to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.
The Email Marketing Foundation course from Vocedu aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.
What are the course objectives?
The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
- Techniques to improve traffic, visibility, and awareness of brand or product
- Marketing business through an e-mail platform
- Preparing an e-mail list and e-mail campaigns
- Expanding your subscriber base
- Tracking, monitoring, and segregating large email sets
- Email rules and regulations
Who should take this course?
The Email Marketing Foundation course from Vocedu can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:
- Business owners
- Online marketing professionals
- Marketing professionals
- Fresh graduates
- Copywriters & content writers
- PR professionals
|Introduction to Email Marketing||00:00:00|
|The Evolution of Email Marketing||00:00:00|
|Online versus Offline Marketing||00:00:00|
|Examples of Good and Bad Email Marketing Pieces||00:00:00|
|When to use Email Marketing in the Marketing Mix||00:00:00|
|Types of Marketing Campaigns that are Best Suited to Email Marketing||00:00:00|
|Planning and Creating Email Campaigns||00:00:00|
|Building an email database||00:00:00|
|Managing your email database||00:00:00|
|Email Delivery Software solutions||00:00:00|
|Integrating Email into the Overall Marketing Mix||00:00:00|
|Testing & measurement||00:00:00|
|Legislation & Data Protection||00:00:00|
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