LinkedIn is a tool for recruiters to find possible candidates for their organizations. Yes, it’s a tool for graduates and job seekers to find roles. However it’s much more than that. LinkedIn is actually a powerful platform for doing business.

 Impressive Statistics about LinkedIn :

  • LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  •  There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
  • LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 94 of the Fortune 100 companies.
  • There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.


Who should be using LinkedIn (and why)?

Businesses in virtually any niche or industry can benefit from using LinkedIn. Some of the key benefits include:

  • Making connections with like-minded professionals
  • Recruiting candidates for job openings
  • Reducing or eliminating the need for cold calling
  • Optimizing your presence in search engines
  • Connecting with media outlets and generating publicity for your business
  • Gaining exposure for your brand
  • Establishing yourself as a leader in your niche by sharing blog posts and participating in industry groups

Course Curriculum

Introduction to Linkedin
Importance of Linkedin
Company Profile vs Individual Profiles
Understanding of Linkedin groups
Marketing on Linkedin groups
Advertising on linkedIn
Advertising on linkedIn
Display vs text

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