Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

What are the course objectives?

The following course will enable participants to :
  • Understand the digital media, its power and potential
  • Discover and internalize online marketing  jargons
  • Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
  • Gain the context to take business decisions involving the digital media and online marketing
  • Get ready to deep dive into advanced online marketing topics

Key Features:                                                                          

  • Online & Offline Classes                                                                 
  • Flexible batch timing                                                                     
  • Weekday & Weekend Classes available                                           
  • Prepare for Google Adwords & Analytics Exam                                
  • Stimulating assignment & test
  • Hands on Experience 
  • Global Exposure  

Course Highlight:

  • 4-6 hours per week
  • 6 Months Course
  • 30+ Live Projects and case study
  • 6 Month Experience Certificate
  • Government Certification from NIESBUD to start your own business
  • Work from home opportunity after completion to earn upto Rs 1 Lac per month                                  

 Who should take this course?

This course is ideal for:

  • Fresh graduates
  • Business owners
  • Web Designers
  • Web Marketers
  • Professionals in their early career
  • Marketing Professionals
  • Work from home opportunity 

Course Curriculum

Digital Marketing overview
What is Digital Marketing ? Its importance and advantages 00:35:00
Difference between traditional and Digital Marketing 00:15:00
How has Digital Marketing evolved over the years 00:15:00
Inbound & Outbound Marketing 00:47:00
Developing a Digital Marketing Startegy 01:20:00
The 7C’s of Digital Marketing 00:02:00
Scope of Digital Marketing 00:42:00
Blogging
Introduction to Blogging 00:00:00
Difference between a blog and a website 00:00:00
Guest posts 00:00:00
Write SEO specific blogs 00:00:00
How to craft compelling content 00:00:00
Best blogging platforms 00:00:00
Deciding what type of blog works for you 00:00:00
Designing and building own web presence
Static and dynamic website meaning and difference 00:00:00
how to buy domain and server 00:00:00
how to connect domain with hosting server 00:00:00
uploading website on server 00:00:00
basic knowledge of Cpanel 00:00:00
creation of business email id 00:00:00
service website 00:00:00
blogging website 00:00:00
Lead Generation
SMS/Whatsapp / Telegram marketing
Email Marketing
Facebook Marketing
Twitter Marketing
Linkedin Marketing
Youtube Marketing
Google Adsense
Google Adwords (PPC)
Google Analytics
Content Marketing
Search Engine Optimization (SEO)
Affiliate marketing
Influencer marketing
Marketing Automation
Ecommerce marketing
Growth Hacking
Online reputation management
Viral marketing
Conversion rate optimization (A/B testing)
Industry oriented projects
Digital press release and media buying and planning
Future of advertising
How to start your own career (Freelancer)

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