This is the first module of our Digital Marketing comprehensive course.

What are the course objectives?

This course will enable participants to get an overview of the Digital Marketing basics. All the course material is covered in the form of pre-recorded video lectures. You will get to understand the following key aspects related to the basics of Digital Marketing:
  • Understand the basics of Digital Marketing
  • The difference between Inbound and Outbound Marketing
  • Understanding of traffic
  • Understanding of sales funnel
  • The difference between traditional and Digital Marketing
  • User behavior and navigation
  • Branding
  • User experience
  • Developing a Digital Marketing strategy
  • Some examples of case studies related to Digital Marketing

This course is ideal for:

  • Fresh graduates
  • Business owners
  • Web Designers
  • Web Marketers
  • Professionals in their early career
  • Marketing Professionals
  • Work from home opportunity

Course Curriculum

What is Digital Marketing ? Its importance and advantages 00:35:00
Difference between traditional and Digital Marketing 00:15:00
How has Digital Marketing evolved over the years 00:15:00
Inbound & Outbound Marketing 00:47:00
Understanding of Traffic 00:15:00
Understanding of Sales Funnel 00:27:00
User Behaviour & Navigation 01:00:00
User Experience 00:25:00
Developing a Digital Marketing Startegy 01:20:00
Examples of Great Case Studies 00:03:00

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  • 7 Days

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