Future of digital marketing in India? – Digital Marketing is a booming career option today in India. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.
Right from the day of assuming power, Digital India and Make in India have been two big USPs of Prime Minister Narendra Modi.
Growth of Digital Marketing
Digital Marketing Industry is worth $68 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 200 percent, to $6 billion. This market is estimated to touch $7.8 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.
While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years.
Scope of Digital Marketing in India
If you asking from the career aspect or from the sales aspect, the answer is YES (We are biased, please check naukri’s data or econsultancy data, it will say the same). Check the ad shows, it is shifting more towards Digital Marketing Ideas. It is not a replaced for TV or Radio, neither it is replaced for print medium. It is a different medium available for marketers.
The major shift in Digital Marketing Scope:
- From anonymity to identity: Now people are on web with full identity, this is enabling businesses to interact with more data, better targeting.
- From Information to entertainment